Job Description Job Description Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, Programmatic and Social channels Minimum of 5-7 years’ experience managing digital campaigns required. Essential Duties and Responsibilities include the following. Other duties may be assigned. Work with Account Directors to develop integrated and strategic digital, video and social strategies Launch and optimize PPC campaigns Keyword research and management to optimize bids Perform daily account management of PPC campaigns Oversee accounts on video and social platforms Plan and report on campaigns across various channels Oversee day to day campaign management, budgets, and optimizations in support of client goals Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs Meet with clients to present monthly digital reviews Provide in depth end of month reporting, analysis and recommendations for campaigns Review Google Analytics on a regular basis to monitor goal conversions Evaluate new digital opportunities and products to determine relevancy Company Description Established Advertising Agency based in Dallas. Company Description Established Advertising Agency based in Dallas. Advertising Agency
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